How much does a landing page cost in 2026? Real prices, no "it depends"

Search "how much does a landing page cost" and you get the same answer everywhere: somewhere between free and fifty thousand, it depends. That is true and useless. You have a budget and a launch date. You need a number.

So here are real numbers. Every price below is either my own (I sell landing pages) or copied from the seller's own pricing page, with the date I checked it. Where I don't know a number, I say so instead of guessing.

Short answer: a design subscription costs $549 to $4,995 a month. A fixed-price page from me costs €1,200 / $1,400 once. Freelancers vary the most. DIY is cheaper in money and expensive in time.

The four ways to get a landing page

Almost every option falls into one of four models. They are priced differently because they sell different things: your time, someone's hours, a monthly slot, or a finished result.

1. Build it yourself on a site builder

Framer, Webflow, Wix and similar tools charge a monthly plan for as long as the page is live. The money is small. The real cost is your time: writing the copy, choosing the layout, getting it right on phones, and checking accessibility.

• You pay: a monthly plan, plus your own hours
• Good for: founders who enjoy building and change the page every week
• Watch out for: templates that look great and say nothing. A builder gives you a layout, not a message

If you are choosing between builders, I compared them in Webflow, Framer or Wix vs a custom site.

2. Hire a freelancer

Freelance prices vary more than any other option, because you are buying hours from one person and every person prices differently. Some quote per hour, some per page. Before you compare quotes, check three things:

• Who writes the copy? Many designers expect you to bring the words. The words are what sells.
• Is it built, or only designed? A Figma file is not a live page.
• How many rounds of changes? Unlimited rounds usually means an unclear scope.

3. Pay for a design subscription

Design subscriptions charge a flat monthly fee and work through a queue of requests. Two real examples, from their own pricing pages (checked 17 October 2026):

• Design Shifu: $549, $749 or $1,099 per month, 24-hour turnaround per project.
• Designjoy: $4,995 per month, one request at a time, average 48 hours per request, Webflow development included.

This model is great when you need design every week: ads, social posts, app screens. For one landing page, you pay for a month to use a few days of it. Full comparisons: Wolfitway vs Design Shifu and Wolfitway vs Designjoy.

4. Buy a fixed-price page from a studio

A fixed-price studio sells the finished result: copy, design and build for one price, agreed before you start. This is what I do, so read this part knowing that. My price is public:

• €1,200 / $1,400, fixed. Copy, design and build of one landing page.
• Live in 3 working days after you send your notes and logo.
• 50% deposit to book the slot, the rest on delivery.
• Code is yours: HTML, React or Vue. No monthly fee to me.

What actually changes the price

Whoever you hire, these are the things that move a landing page quote up or down:

• Copywriting. Writing the headline, proof and offer is the hardest part. If it's not included, you are paying for decoration.
• Custom visuals. Illustrations, 3D or product video cost extra almost everywhere. Real product screenshots are free and often convert better.
• Integrations. A sign-up form is simple. Payments, a CRM sync or custom logic add work.
• Rounds of changes. Two clear rounds keep the price fixed. Endless rounds make it hourly by another name.
• Accessibility. Since June 2025 the European Accessibility Act applies to many consumer services in the EU. Building to WCAG 2.1 AA from day one is cheaper than fixing it later. More in what the EAA means for your site.

The hidden cost: a page that doesn't convert

The cheapest landing page is the one that turns visitors into customers. If you pay for ads, every visitor costs money, and a page that confuses them wastes all of it. Before you pay anyone, run your current page through the free Hero Analyzer. It checks the top of the page, where most visitors decide to stay or leave.

Which option should you pick?

• Tiny budget, lots of time: build it yourself on a builder.
• Design work every week: a design subscription.
• Clear spec and time to manage: a freelancer.
• One page that sells, fast, at a known price: a fixed-price studio.

If that last one is you, the €1,200 landing page is ordered online, no call needed. If you need more than one page, see SaaS website design or all prices on the pricing page.